Privacy Policy

Our Commitment to Privacy

Dental Wings Inc. and its affiliates (“DW”) is committed to protecting the privacy and security of your personal information which you may provide to us or we may obtain in the course of your relationship with us. This DW privacy policy (the “Privacy Policy”) describes the type of personal information we collect, the manner in which we do so and how we treat it, consistent with our commitment to providing you with a satisfying and helpful shopping experience. Our Privacy Policy is designed to comply with applicable privacy acts and applies to our web sites (the “Site”, currently at:, and all other channels in which DW collects and uses your personal information. Our Privacy Policy may be updated from time to time. The revised Privacy Policy will be posted on the Site.

What is Personal Information?

Personal information is information that refers to an individual specifically and is recorded in any form and includes such things as age, income, date of birth, email and postal addresses, telephone numbers, financial information, credit reports as well as preferences and order history (the “Personal Information”).

How is Personal Information Collected?

Personal Information may be collected when you make a purchase, visit one of our Sites or provide us with any Personal Information. Personal Information may also be collected online when you make a purchase, apply for credit, voluntarily register with us or update your existing profile, receive catalogues, newsletters or emails, use communication services, answer surveys, enter contests or other promotional opportunities or make other submissions to our Site. We may also collect Personal Information from third parties to whom you have provided same.

Why we collect Personal Information

We use Personal Information to communicate with you about our products, promotions, or contests, to protect you and us from error and fraud, to process your requests or orders and to keep track of and analyze your purchases, transactions, shopping patterns, account activity, payment history and to assess your credit-worthiness. We may also use this information to make offers to you, to help us target specific products to you, and to help us develop and improve our offerings and tailor them to your interests. We do not sell or rent our customers’ Personal Information to any other party. However, we may share some of your personal information in the normal course of business within our corporate family or we may transfer your Personal Information to third party service providers who assist us in serving you, such as vendors, suppliers, and agents; however, we require them to protect your information in a manner consistent with our Privacy Policy. Our service providers may be located outside of Canada and may be required to disclose personal information under the laws of their jurisdiction.


We will collect, use, or disclose your Personal Information with your knowledge and consent, including as set out in the Privacy Policy, except where otherwise required or permitted by law. The method of obtaining consent depends on the circumstances and may be oral or written, express or implied. Implied consent is obtained in a number of ways, including where a customer relationship already exists, express consent has previously been given, or the purpose of using the Personal Information is reasonably apparent to you. The law permits or requires that we collect, use, or share your Personal Information in certain circumstances without your consent, including, for example, to investigate a breach of an agreement or a law or in response to a search warrant, to realize on security pledged for a loan, or to investigate or deter fraud. You may change or withdraw your consent at any time, on reasonable notice, subject to legal or contractual restrictions. We will inform you of the implications of doing so. To change or withdraw your consent, please refer to the Contacting Us section below.

Limiting Use, Disclosure, and Retention

Personal Information will not be used or disclosed for purposes other than those for which it was collected, except with your consent or as required or permitted by law. Personal Information will be retained only as long as necessary for those purposes or as permitted by law.


We will keep your Personal Information as accurate, complete, and up-to-date as necessary and reasonably possible for the purposes for which it is to be used. You may request access to any Personal Information we have on record to review and amend the information, as appropriate. In circumstances where your Personal Information has been provided by a third party, we will refer you to that party (e.g. credit bureaus).

Safeguards and Accountability

We will protect your Personal Information with appropriate security safeguards and safety measures, whether recorded on paper or captured electronically, against unauthorized access, disclosure, or misuse. For example, electronic records are stored in secure, limited-access servers; we employ technological tools like firewalls and passwords; and we ensure our employees are trained on the importance of maintaining the security and confidentiality of Personal Information. We are responsible for Personal Information under our control, including any Personal Information that is transferred to third parties for processing, storage, or other purposes. We review our procedures and security measures regularly to ensure that they are properly administered and remain effective and appropriate for the sensitivity of the information. It is your responsibility to delete or remove Personal Information from a product before returning it, as DW is not responsible for any use by a third party of Personal Information left behind on a returned item.

Openness and Individual Access

This Policy and any related information are available at all times on our Site under Privacy Policy, or on request. Should you so request, we will, within a reasonable delay, inform you of the existence, use and disclosure of Personal Information relating to you, and give you access to that information, unless prohibited by law. You have the right to challenge the accuracy and completeness of your information and have it amended as appropriate.

Contacting Us

If you have any questions, concerns, or wish to withdraw your consent, please contact us at: Dental Wings Inc., 2251 Avenue Letourneux, Montreal, Quebec (Canada) H1V 2N9. E-mail: We will inform individuals who make enquiries or lodge complaints about our enquiry or complaint procedures, as applicable. If a complaint is found to be justified, we will take appropriate measures, including, if necessary, amending our policies and practices.


You consent to the transfer of your Personal Information to a third-party acquirer of DW’s business.

Cookies and Web Beacons

We use cookies and web beacons in order to enhance your experience on our Site and your interaction with us. Cookies are small text files which embed themselves on your hard drive from some of the Site’s pages. We use cookies to determine site traffic, convey useful information about your interests, and to personalize any future visits you make to the Site. Cookies do not systematically provide us with any personal information about you, and you can opt to stop receiving cookies at any time by simply modifying your browser’s configuration. We also use web beacons which are small strings of code that are placed in a website page or in an e-mail message. They are sometimes called “clear GIFs” (Graphics Interchange Format) or “pixel tags”. When you visit a particular page, web beacons notify us of your visit. Since web beacons are used in combination with cookies, if you disable cookies then the web beacons will only detect an anonymous Site visit. When used in an e-mail, web beacons enable us to know whether you have received the e-mail.

Links to Other Sites

Our Site may contain links to sites other than our own. These sites may have their own privacy policies or no privacy policies at all. We are not responsible for these sites, and we provide these links solely for the convenience of visitors to our Site. These sites may send their own cookies to you and may collect information and use it in a way inconsistent with this Privacy Policy. We encourage you to review the privacy policies and terms of use of any third-party sites or services before providing them with your Personal Information. We do not control the content that appears on these sites or take any responsibility for their content, nor should it be implied that we endorse or otherwise recommend such sites or their products or services offered.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time in order to accommodate changes in our services, changes in technology, and legal developments. The date below will indicate the last change to the policy. Each time you submit Personal Information or use our services, you agree to be bound by the current terms of the Privacy Policy. This Privacy Policy was last updated June 19, 2017.

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